Last updated: 29 September 2026

1. Who we are

Horizon Forge Atlas is the trading name of Charles Russett, a sole trader registered and operating in Peru.

For the purposes of applicable data protection legislation, Charles Russett, trading as Horizon Forge Atlas, is responsible for personal information collected through this website and through direct enquiries relating to our services.

If you have questions about how your personal information is handled, you can contact us at:

horizonforgeatlas@gmail.com

Horizon Forge Atlas provides marketing, website, SEO, content, analytics and related services to businesses, primarily within the travel, tourism and experience economy sectors.

2. Information we collect

We collect only information that is reasonably necessary for the purposes described in this policy.

Information you provide directly

When you contact us through our website, we may collect:

• Your name
• Your email address
• Your website address, where provided
• Information about your business or project
• Any other information you choose to include in your enquiry

Our contact form does not request your telephone number.

You are not required to provide personal information simply to browse most areas of our website. However, some information is necessary if you choose to contact us or request our services.

Information collected automatically

When you visit our website, certain information may be collected automatically through cookies, analytics and similar technologies. This may include information such as:

• IP address
• Browser and device information
• Approximate location
• Pages visited
• Referring website or source
• Interaction with the website
• Date, time and duration of visits
• Technical information about how the website is accessed

The specific information collected depends on which analytics, advertising and website technologies are active at the time of your visit.

3. How we use your information

We may use personal information to:

• Respond to enquiries and requests
• Discuss potential projects and services
• Prepare proposals and provide quotations
• Deliver services you have requested
• Communicate with existing or prospective clients
• Maintain appropriate business and client records
• Understand how visitors use our website
• Measure and improve website performance
• Understand the effectiveness of our marketing
• Protect the security and integrity of our website
• Comply with applicable legal and regulatory obligations

We will not use information collected through an enquiry for unrelated purposes without an appropriate legal basis or, where required, your consent.

4. Cookies and tracking technologies

Our website uses cookies and similar technologies to provide essential website functionality and, where enabled, to understand website usage and measure marketing activity.

We may use technologies including:

• Google Analytics
• Google Tag Manager
• Google Search Console
• Meta Pixel
• LinkedIn Insight Tag
• SEMrush
• Google reCAPTCHA
• Google Fonts

Some of these services may collect information about your device, website activity or interactions with our website.

Non-essential analytics, advertising and tracking technologies will be used in accordance with our cookie settings and applicable requirements. Where consent is required, these technologies should not be activated until the relevant consent has been provided.

You can manage your cookie preferences through the cookie consent mechanism provided on our website.

Because the precise cookies and technologies used may change as the website develops, we may update our cookie information when necessary.

5. Third-party services

We use selected third-party providers to operate, secure, analyse and market our website and business.

These may include providers such as Google, Meta, LinkedIn and SEMrush.

Depending on the service, these providers may process information on our behalf or process information according to their own privacy policies and terms.

We do not sell your personal information.

We do not currently operate an email marketing newsletter or sell personal information to third parties for their own marketing purposes.

6. International data transfers

Because Horizon Forge Atlas works internationally and uses service providers located in different countries, personal information may be processed or transferred outside Peru, including to countries such as the United States.

Where personal information is transferred internationally, we will seek to use appropriate safeguards and mechanisms required by applicable data protection legislation.

Peruvian data protection rules specifically address cross-border transfers and require appropriate protection where the destination country does not provide an adequate level of protection.

Where applicable, information about international transfers and relevant safeguards will be provided through this policy or the relevant third-party provider’s documentation.

7. How long we keep your information

We do not keep personal information indefinitely.

As a general approach:

• Website enquiries: We may retain enquiry information for up to 24 months after our last substantive communication, unless a longer period is reasonably necessary for an ongoing business relationship, contractual, accounting or legal purposes.
• Client information: Information relating to active clients is retained for the duration of the business relationship and for as long as reasonably necessary afterwards for legitimate business, contractual, accounting or legal purposes.
• Analytics and cookie information: Retention periods may be determined by the relevant third-party service and our cookie configuration.
• Legal and financial records: Information required to meet legal or accounting obligations may be retained for the period required by applicable law.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

This approach reflects the general data protection principle that personal information should not be retained for longer than necessary.

8. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include appropriate website security, access controls, secure communications and the use of reputable third-party service providers.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

9. Your rights

Depending on the applicable law and circumstances, you may have rights concerning your personal information, including the right to:

• Request information about how your data is being processed
• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion or cancellation of information where applicable
• Withdraw consent where processing is based on consent
• Object to certain forms of processing
• Request restriction of processing where applicable
• Request portability of certain information where applicable

Under Peru’s data protection framework, individuals have recognised rights including access, rectification, cancellation and opposition, commonly referred to as ARCO rights.

To exercise a right or ask a question about your personal information, contact:

horizonforgeatlas@gmail.com

We may need to request reasonable information to verify your identity before responding to a data rights request.

10. Client data and information provided by clients

As part of our marketing services, clients may provide us with access to third-party platforms or information relating to their businesses, customers, website visitors or marketing activities.

Where we process personal information on behalf of a client, the client may remain responsible for determining the purposes and means of that processing.

Such processing may be governed by the relevant client agreement, data processing terms or other contractual arrangements in addition to this website Privacy Policy.

We will only access and use client-provided information as necessary to provide the agreed services and will take reasonable measures to protect it.

11. Children’s privacy

Horizon Forge Atlas provides professional services to businesses and our website is not directed towards children.

We do not knowingly seek to collect personal information from children through this website.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our services, website technologies, legal requirements or data processing practices.

The latest version will always be published on this page, with the date of the most recent update shown at the beginning of the policy.

13. Contact us

If you have questions about this Privacy Policy, how we process personal information, or wish to exercise a data protection right, please contact:

Charles Russett
Trading as Horizon Forge Atlas
Peru

Email: horizonforgeatlas@gmail.com