Bespoke Marketing Strategy & Roadmap
Know Where Your Marketing Should Go Next
Get a practical, research-led marketing strategy built around your business, your market and your goals for just $399 USD
We assess where you are now, talk through where you want to go, research the opportunities available to you, and turn that insight into a clear marketing strategy and action roadmap you can actually use.
Marketing Is Easier When You Know What You Are Trying To Achieve
Many travel businesses know they need to improve their marketing, but not necessarily where to start. Should you invest in SEO? Improve your website? Focus on content? Try LinkedIn? Change your positioning? Target a different audience?
A marketing strategy should answer those questions before you start spending time and money on the wrong activities. Horizon Forge Atlas combines an initial assessment, direct conversation and detailed research to identify the opportunities that make sense for your business.
We look at where you are now, where you want to go and how you can get there, and then produce a detailed guide in clear language that you can follow whether you have an in-house marketing team or not.
Our Four-Stage Process
Initial Review
We begin with a quick review of your business, current marketing, online presence and market. This gives us an initial understanding of your situation before we speak.
Strategy Call
We then talk. We discuss your goals, challenges, ideas, current activity and what you believe needs to change. Your perspective is an important part of the strategy.
Research & Analysis
With that context in place, we conduct detailed research into your market, audience, competitors, search landscape and relevant marketing opportunities.
Strategy and Roadmap
We turn the research into a tailored strategy, with clear recommendations and priorities for moving forward.
What Your Strategy Can Cover
Business & Market Positioning
Clarify what you offer, who you serve, how you are positioned and where opportunities may exist in your market.
Audience & Customer Research
Understand the people you need to reach, what they need, how they make decisions and what influences their journey.
Competitor Analysis
Examine relevant competitors to identify positioning, gaps, opportunities and areas where your business can differentiate.
Marketing & Digital Assessment
Review your existing website, channels, content, visibility and customer acquisition activity to identify strengths and gaps.
Search & Content Opportunities
Identify relevant search demand, content opportunities and ways to improve your visibility across search and other discovery channels.
Strategic Priorities
Turn the research into a practical set of priorities, actions and recommendations, rather than a collection of disconnected ideas.
A Strategy You Can Actually Work From.
Your final strategy is delivered as a professionally structured document containing the research, findings and recommendations relevant to your business. It is designed to give you more than a list of marketing ideas. It explains what we found, why it matters and what you can do about it.
Depending on your business and objectives, your strategy may include sections covering:
- Market and competitor findings
- Audience and positioning recommendations
- Assessment of your existing marketing
- Channel recommendations
- SEO and content opportunities
- Priority actions
- A phased marketing roadmap
- Recommended next steps
A Look Inside a Strategy
Content Page From A Past Strategy Report
Example Page From A Content Strategy Section
Example Road Map Introduction
Ready to Make Your Marketing More Deliberate?
Tell us a little about your business and what you’re trying to achieve. We’ll discuss your situation and determine whether a marketing strategy is the right place to start.
Frequently Asked Questions
Is this a marketing audit?
An audit forms part of the process, but the strategy goes further. We assess your current marketing, research your market and opportunities, and develop recommendations based on your goals and circumstances.
How long does the strategy take?
The timeframe depends on the scope and complexity of the project. Once we’ve discussed your business and requirements, we’ll confirm the expected timeline before work begins.
How detailed is the final document?
The scope is tailored to the project. The goal isn’t to make the document as long as possible, but to provide the research and recommendations needed to make useful marketing decisions.
Do I need to implement the recommendations myself?
You can. The strategy is designed to give you a practical framework that you can implement internally or with your existing team and suppliers.
If you’d like additional support, HFA can also help implement selected recommendations or provide ongoing marketing management.
Can HFA implement the strategy for me?
Yes. If you need more than a strategy, we can discuss ongoing marketing support through our Fractional Marketing Management service.
Horizon Forge Atlas
Contact
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Websites and digital marketing for travel businesses that want to grow
- horizonforgeatlas@gmail.com
- Working with travel businesses worldwide
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