Fractional Marketing for Travel Businesses

Experienced marketing leadership, without the need for a full-time hire.

Get ongoing marketing expertise without the cost and commitment of building a full in-house team. HFA provides flexible fractional marketing support, management and leadership based on the level of involvement your business needs.

Marketing Support That Fits Your Business

Many businesses know they need consistent marketing but don’t necessarily need, or aren’t ready for, a full-time marketing manager or marketing director.

Fractional marketing gives you access to experienced marketing expertise for a defined number of hours each month, with the flexibility to focus that time where it can have the greatest impact.

Strategic

Keep marketing aligned with business goals and priorities.

Hands-on

Get practical support with the marketing work itself, not just recommendations.

Flexible

Scale the level of involvement according to your business and current needs.

Choose the Level of Support Your Business Needs

Fractional Marketing Support

12 Hours per Month

$1,000 per Month or $10,500 per Year

Best for businesses that need experienced marketing support but don’t require a dedicated marketing manager.

Fractional Marketing Manager

25 Hours per Month

$2,000 per Month or $20,000 per Year

For businesses that need an ongoing marketing manager to coordinate activity, manage priorities and drive marketing forward.

Fractional Marketing Leadership

38 Hours per Month

$3000 per Month or $30,000 per Year

For businesses that need a higher level of strategic marketing involvement and ongoing leadership.

3-month minimum commitment applies to all fractional marketing packages.

Your Marketing Hours, Focused Where They Matter

Depending on your business and priorities, fractional marketing support can be used across areas such as:

Marketing Strategy
Turning business objectives into marketing priorities and action.

SEO & Search Visibility
Improving organic visibility and identifying opportunities for growth.

Content Marketing
Planning, creating and managing useful content.

Website & Digital Marketing
Improving website performance, content, user experience and conversion opportunities.

Campaigns & Promotion
Planning and coordinating marketing campaigns and promotional activity.

Analytics & Reporting
Reviewing performance and using data to guide future activity.

Marketing Coordination
Managing priorities, suppliers, platforms and ongoing marketing activity.

Is Fractional Marketing Right For My Business

Fractional marketing can be useful when…

You need marketing expertise but don’t need a full-time employee.
Your business has grown beyond ad-hoc marketing.
Marketing activity is inconsistent because nobody has dedicated ownership.
You have a small internal team that needs additional expertise or capacity.
You know what you want to achieve but don’t have the time to execute it.
You have a marketing strategy but need someone to turn it into ongoing action.
You need someone who can look across multiple areas of digital marketing rather than managing just one channel.

Frequently Asked Questions

What does fractional marketing mean?

Fractional marketing provides ongoing marketing expertise for a defined number of hours each month, rather than hiring a contracted full-time marketing employee.

What can my monthly hours be used for?

Your available hours can be allocated across areas such as strategy, SEO, content, website marketing, campaigns, analytics and marketing coordination according to your business priorities. Your hours, your choice.

Do I need to commit to a full year?

Not at all. The standard commitment is three months. We do offer substantial discounts for 1 year commitments of up to $6,000 USD per year.

Can you work alongside our existing team?

Yes, HFA can provide additional marketing capacity and expertise alongside an existing team.

Do I need a marketing strategy before starting?

No. If a strategy is needed, HFA can develop one through the Bespoke Marketing Strategy & Roadmap service, but fractional support can also begin with an assessment of your current marketing priorities.

Can you manage all of our marketing?

This really depends on the size of your business and the package your purchase. We can discuss how many hours would meet your needs in our initial call.

Horizon Forge Atlas

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